For many non-fiction authors, the excitement of publishing their book quickly fades when the challenge of getting reviews sets in. You know your book is full of valuable insights and information, but without those crucial reviews, it can be hard to convince potential readers to give it a chance. Don’t worry—you’re not alone. Many authors find it tough to generate reviews, especially early on. The good news? There are plenty of effective strategies to get reviews rolling in.
Here’s how you can turn things around and start collecting feedback that will give your book the social proof it needs to reach more readers!
Reach out to your network
Before looking outward, start with the people who already know and support you. Friends, family, colleagues, and professional networks are great places to ask for reviews. While these reviews may not be entirely unbiased, they can help get the ball rolling. A strong foundation of reviews shows potential readers that your book has traction. A simple, genuine request for a review is often all it takes—be sure to ask for honest feedback.
Leverage early readers
If you haven’t already, consider sending your book to a group of early readers who are willing to offer feedback and write reviews. Whether it’s 10, 50, or 200 people, having this core group can make a huge difference. Create an early reader list of people genuinely interested in your topic, and send them an advanced copy. You can use social media, email lists, or professional groups to find early readers.
Once they’ve had time to read the book, follow up with a polite reminder, asking if they would leave a review on Amazon or Goodreads. Make it as easy as possible by providing direct links to where they can submit their review.
Utilize review request services
There are many services out there that can connect you with readers in exchange for honest reviews. Services like Pubby, NetGalley, BookSirens, or Reedsy Discovery allow you to distribute your book to interested readers in return for an honest review. While there may be a cost involved, these services help target readers who are specifically looking for books in your genre or subject area.
Engage your audience on social media
Authors who actively engage with their audience on social media often find that it becomes easier to generate reviews. Share snippets of your book, behind-the-scenes details about your writing process, or your thoughts on the topic. Encourage discussions and ask your followers to review your book if they’ve read it. A personal, authentic connection with your audience can inspire them to support you with reviews.
Offer incentives
You can run giveaways or contests where participants can win a copy of your book in exchange for leaving a review. Be careful with incentives, though—ensure the reviews are genuine by asking for honest feedback, not just positive ones.
Ask directly in your book
You’d be surprised how effective it can be to simply ask for a review. At the mid-point and end of your book, include a short note encouraging readers to leave their thoughts in a review. You could say something like, “If you enjoyed this book or found it helpful, I would greatly appreciate a quick review on Amazon or Goodreads.”
Patience is key
Getting reviews takes time. Don’t be discouraged if they don’t pour in immediately after your book’s release. Keep promoting your book, engaging with readers, and reminding your audience that reviews make a difference. Over time, the momentum will build.
Getting reviews for your non-fiction book might feel like an uphill battle, but with persistence and the right approach, you can start generating that all-important feedback. Whether you’re reaching out to early readers, using review platforms, or connecting with your audience on social media, every review counts in helping your book gain visibility and build credibility. Keep at it, and soon, the reviews begin to flow in.
This article is intended for aspiring authors, publishers, and those interested in the publishing industry. Originally published on www.cloverlanepublishing.com.